About the project

Ludbreg and Zalaszentmárton are cities with similar tourism attractions. Both towns are centres of religious tourism and they have the same religious contents a through the project will develop and convert the close regions of Zalaszentmárton and Ludbreg into the destination of pilgrim tourism.

Main aim of the project:

  • develop and apply an innovative tourism product referring to the development of pilgrimage tourism routes,
  • incorporating religious sites in the cross-border area through attracting a greater number of visitors.

With the establishment of the thematic route “Via Saint Martin” both local population and visitors will have improved access to religious sites in cross-border area and to natural areas throughout the route.

The overall objective of the project is:

    • to develop and apply an innovative tourism product referring to the development of pilgrimage tourism routes, incorporating religious monuments in the cross-border area.

Specific objectives that the project want to solve are:

    • Development of new services in the form of thematic tourism as a newly established tourist attraction;
    • Establishment of pilgrim thematic routes which will Town Ludbreg and Zalaszentmárton bundle into specific itineraries;
    • Improving acceptance conditions for tourist and visitors on the thematic route;
    • Support local economies and sustainable tourism.

Target groups of the project are:

    • general public; museums, galleries, cultural houses; local service providers and local NGO’s.

Project activities that will be implemented during the 20 month project lifetime are:

    • Development of joint program for pilgrim tourism;
    • Joint actions for building capacities between local stakeholders about sustainable tourism in relation with pilgrim route;
    • Organization of culture events;
    • Development of a joint smart solution in tourist offer; Establishment of thematic route and equipping with tourist content;
    • Improvement accommodation services for visitors at sites;
    • Testing the pilgrim program and scouting the route.

Expected outputs of the project are:

      • 1 joint programme for pilgrim tourism; identified 14 tourist attraction in cross border area; 1 document for joint initiatives in development of cultural tourism; created 2 maps with the routes in Ludbreg and Zalaszentmarton; 2 trainings for local stakeholders and tourist agencies about their alignment in the project; 4 workshops with stakeholders and local service providers about touristic offer in locations and relevance of religious tourism in community; 1 round table of joint promotion of pilgrim tourism; 2 manifestation in cross-border area – Via Saint Martin; 2 cross-border pilgrim days; 2 national pilgrim days; 2 cross-border youth pilgrims days; 1 joint film presentation about pilgrimage in Ludbreg and Zalaszentmárton; 1 joint webpage of the project with 1 webpage; 10 information boards in cross border area; 58 marks on the route; 19 traffic touristic brown signs; 1 camp for pilgrims; 2 study tours; 1 tent placement; identified 7 rest places in Ludbreg and 2 in Zalaszentmarton; 1 established info point; 1 established info center and 1 social block in Zalaszentmárton; established 1 thematic route with the same motive of Saint Martin 1 biblical garden; 5 project meetings; 2 conferences. Expected results of the project are: increased number of tourist/pilgrims in sites for 10%; developed new tourist product in cross-border area and increase tourist attraction of destinations for 20%; rising number of guest for 10%; developed tourist infrastructure in Ludbreg and Zalaszentmárton.

Expected results of the project are:

  • increased number of tourist/pilgrims in sites for 10%;
  • developed new tourist product in cross-border area and increase tourist attraction of destinations for 20%;
  • rising number of guest for 10%;
  • developed tourist infrastructure in Ludbreg and Zalaszentmárton.

Total EU contribution: 297.611,13 EUR

Amount of the EU (LB/B part):

– Town Ludbreg: 154.351,50 EUR
– Municipality of Zalaszentmárton: 143.259,63 EUR

Project start: 1.7.2020.
End of the project: 28.2.2022.

This webpage has been produced with the financial assistance of the European Union. The content of the webpage is the sole responsibility of Town Ludbreg and can under no circumstances be regarded as reflecting the position of the European Union and/or the Managing Authority.